Advisory & Assessment Panel
Mr. Fai LEUNG
President, Industrial Designers Society of Hong Kong (IDSHK)
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Dr. Charles CHAN
Founder and Director, Tunbow Group
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Mr. Elmond CHEUNG
Vice President, city'super brand, City Super Group
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Mr. Tommy LI
Creative Director, Tommy Li Design Workshop Ltd.
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Mr. Kelvin MUI
Founding Director, Axiom Design Partnership Ltd.
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Ms. Agatha TSANG
Founder, Bon Bone Design
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Mr. Fai LEUNG
President, Industrial Designers Society of Hong Kong (IDSHK)
Mr. Leung has over 25 years of industrial design experience. He was the Design Director and had led multiple design and product development projects during his service period in several companies. In 2019, he founded his own design studio, Fai Design House, aiming to help SMEs and others develop creative and innovative products, and pursue design accolades.

Fai actively contributes his time in professional design community. He was the advisory committee member of The Hong Kong Exporters’ Association (2018-2020) and the judge of Hong Kong Smart Design Awards in 2020. He was also the preliminary judge for Hong Kong Awards for Industries (Consumer Product Design) (2017 and 2019) and Goldreed Industrial Design Award (2020). And now, he is the President of Industrial Designers Society of Hong Kong (IDSHK) and dedicated to promote the state-of-the-art and professional practice of industrial design in local community.

Fai’s original designs have won over 90 local and international design awards, which include Red Dot Design Award, iF Design Award, Japan Good Design Award, German Design Award, German Promotional Gift Award (PGA), Award US Muse Design Award Gold Winner, A' Design Award, Asia Design Prize, K-Design Award Grand Prize, International Design Awards (IDA) , Taiwan Golden Pin Design Award, Taiwan Lite-On Awards, European Product Design Awards (EPDA), China Red Star Design Award, HK Designers Association Awards (HKDA Awards) and HK Smart Design Awards (HKSDA), etc.
Dr. Charles CHAN
Founder and Director, Tunbow Group
Dr. Charles Chan, the Founder and Director of TUNBOW Group, has over 40 years' experience in the business of manufacturing and sales of home electrical appliances since the establishment of the Group in 1994. Through continuous evolution in technologies, innovation and application with vast ODM and OEM experience, Dr. Chan earned good reputation on the Group's products and mastered to start the promotion of its own brand.

Dr. Chan was awarded the "12th World Outstanding Chinese Award", conferred the Honorary Doctorate by Lansbridge University of New Brunswick, Canada in 2010 and presented with the "Asia Pacific Entrepreneurship Awards" in 2011 by virtue of his vast knowledge, profound experience and seniority in the industry, as well as the contribution to the society.
Mr. Elmond CHEUNG
Vice President, city'super brand, City Super Group
Mr. Cheung is a strong believer in positive thinking with over two decades of running brand business experience including lifestyle brands city'super and LOG-ON across Hong Kong and overseas. He is passionate in life and loves challenges and enjoys everything with the latest technology.
Mr. Tommy LI
Creative Director, Tommy Li Design Workshop Ltd.
Tommy is the brand designer/consultant for the generation renowned for his "Black Humor" and "Audacious Visual" designs. Spanning Hong Kong, China, Japan, and Asia, he is one of the few designers to have penetrated the international market. His design philosophy is to be able to create influential design in the market in order to experience the value of the designer. Graduated from the School of Design in the Hong Kong Polytechnic University, received over 600 awards.
Tommy invites by Hong Kong Heritage Museum to organise his solo exhibition –【Project‧Objects‧Play Tommy Li P.O.P. Design Show】in 2018. His 20 years solo exhibition – From Hong Kong (covering an area of 15,000 square feet), Chengdu, Suzhou, Beijing to Shenzhen from 2010 to 2015.

"New Weekly" collaborated with "Design 360" and "life style academy" selected Tommy as one of the top 20 China’s most powerful designer appealing to market (graphic design). [Rebranding X Consumption Jungle] published in 2012, this is the best seller of brand design text books in China. Tommy Li Design Workshop was selected by "Chinabico.com" to be one of the best top 10 Branding Company in China.

He has become a member of AGI (Alliance Graphique Internationale — a globally renowned alliance of graphic artist and designers) since 2005. Over the years, he is the judge of international competitions. Such as iF Design, D & AD Award, Global Design Award, Hong Kong International Poster Triennial, Golden Pin Design Award, etc.

Tommy Li has brought remarkable success to his major clients included Hang Seng Bank, MTR Corporation, Maxim’s Caterers, Chow Sang Sang Holdings International Ltd, Taetea Group, Dairy Farm Group (First Choice), Honeymoon Dessert, Ying Kee Tea House, HKPC, Shanghai Watch and etc.
Mr. Kelvin MUI
Founding Director, Axiom Design Partnership Ltd.
With over 20 years’ experience in architectural and interior design industry, Mr. Mui joined Conran Design Pacific, Asia Pacific Regional office of Conran Design Group from the UK in his early career. He was in charge of various commercial and retail store renovation projects including Sheraton Hotel in Hong Kong, 7-11 chain store concept, Café De Coral, Just Gold, etc.

Moving on to his career as a multi-discipline consultant in The Oval Partnership Ltd. and established his own consulting agency Axiom Design Partnership Limited. Kelvin and this team had led large scale projects from master planning for architectural projects, to commercial and residential interior design projects in HK, mainland China and overseas including retail identity development for renowned brands such as Nespresso, Emperor Jewllery, Chow Sang Sang, Hong Kong Jockey Club and Bossini etc. Some of those projects, Emperor Jewllery, Just Gold etc., have received Honorable Mentioned Award from International Design Award (IDA) in the USA, as well as Successful Design Award in Shanghai.

In addition to professional practice, Kelvin also invests his time in social services and has led charity projects across HK and mainland China. He also is Rotarian of The Rotary Club of Hong Kong.
Ms. Agatha TSANG
Founder, Bon Bone Design
Agatha Tsang, founder of Bon Bone Design (1999). She was first trained as graphic designer and illustrator in HK reputable design schools, and worked in graphics and advertising as well as illustration field at the beginning of her career. In 1989, she studied French and cultural subjects in Aix-en-Provence, France. In the following year, she then further her studies in École Nationale Supérieure de Création Industrielle (Paris) and graduated in 1993 holding a Master Degree in Industrial Design. Agatha had been Creative Manager in Shenzhen ID, TCL Multimedia Technology Holdings Ltd., Project & Creative Consultant in DELSEY S.A. Asia Ltd., and WPW. In 2013-15 she had been hired as visiting lecturer and invited designer of co-creation workshop for PolyU and Jockey Club Design Institute for Social Innovation (HK Poly U) respectively.

Some of her works include: Dab Radio designed for John Lewis (Spectrum Mono) recorded as the best gift sold out in 2012 Christmas. Its heritage design style of Spectrum Duo DAB/FM Bluetooth NFC Digital Radio is recorded as No.1 Best BUY in "Which" consumer goods magazine (UK) in 2014.

Agatha has also served on design judging panels for different trade, non-profit and government organizations since 2010. She was Honorary President and Honorary Treasurer of the Industrial Designers Society of Hong Kong (IDSHK), as well as Life member of Hong Kong Designers Association (HKDA). She is versed in Cantonese, Mandarin, English and French and able to translate International user needs into effective product designs.