Collaboration Brands & Design Teams

永 Stroke Practice Set, Fine Strokes – Chinese Calligraphy Template

 Joint Publishing (Hong Kong) Co., Ltd. and Ddiin Concept launched the “永 (Yong, ‘eternity’) Stroke Practice Set”. Based on the Ouyang-style Regular Script and Beiwei Zansyu, the calligraphy set incorporates the “Eight Principles of Yong.” 

It systematically teaches the eight basic strokes: dot (dian), horizontal (heng), erect (shu), hook (gou), raise (ti), slant (pie), short slant, and forceful press (na). The metal hollowed-out design makes tracing easy, turning writing practice into a simple and enjoyable activity. Additionally, the “Fine Strokes – Chinese Calligraphy Template” is a writing tool that breaks down Chinese characters into hollowed-out strokes, allowing users to creatively assemble them like a puzzle and start a new chapter in writing practice.

Established in 1948, Joint Publishing (Hong Kong) Co. Ltd. has a history of 77 years and is one of the group members of Sino United Publishing (Holdings) Limited.

In the beginning, Joint Publishing (Hong Kong) Co. Ltd. primarily engaged in distributing books published in Mainland China, and a small amount of publishing and retail works. Starting from the 1990s, there was a transformation from the original distribution business to a more retail-focused development.

When it comes to the mid-1980s, as a publisher we started to pay more attention to local topics, which include general history, dynastic history, economic history, regional history, law and literature, etc. And since 2000, we embraced a more multi-cultural publishing atmosphere so in addition to books about Chinese learning and Chinese culture, there are also widened varieties in our collection, like comics, designs, movies, social issues such as environmental protection, life and death, aging population, and forgotten youths.