Assessment & Advisory Panel

Mr. Kevin Yeung, chairman of the Hong Kong Fashion Designers Association, is an experienced fashion design and creativity strategy consultant for fashion brands. He holds a Business Management qualification from Hong Kong Baptist College and received fashion design training at l’Ecole de la Chambre Syndicale de la Courture Parisienne in France.

Kevin has over 20 years of experience in the fashion design industry, focusing on both Hong Kong and foreign brands. For the past 20 years, he has worked primarily as a creativity strategy consultant for established fashion brands in Mainland China. During this time, Kevin has successfully helped brands develop their "Lifestyle Store" business models, producing stunning results. Recently, he has been actively exploring digital fashion and cultural creative fashion, assisting brands in achieving high-quality development.

Ms. TSE Hoi Ying, Irene (“Ms. Tse”), executive Director of the Deson Group (Stock code:262) since 1 March 2022, joined the Group in August 1999. She is the directors of the Group’s 3 subsidiaries as well as the director of the Group’s associate company with Taiwanese partners and also for a JV start-up company with the Chinese University of Hong Kong which aims to bring HK invented technologies into the world. In this year, her company will further co operate with Polytechnic University to invent underwater sensors and monitoring systems.

Ms. Tse was elected as the President of the Rotary Club of Hong Kong (RCOHK), the most senior club in HK, for 2023/2024. She is acting as Deputy Assistant Governor for Area 2 and dedicated to serve the community as well as remain an active role in the INACHAM HK (Indonesian Chamber of Commerce in HK) to foster positive trading environment between the two places.

With over 20 years’ experience in architectural and interior design industry, Mr. Mui joined Conran Design Pacific, Asia Pacific Regional office of Conran Design Group from the UK in his early career. He was in charge of various commercial and retail store renovation projects including Sheraton Hotel in Hong Kong, 7-11 chain store concept, Café De Coral, Just Gold, etc.

Moving on to his career as a multi-discipline consultant in The Oval Partnership Ltd. and established his own consulting agency Axiom Design Partnership Limited. Kelvin and this team had led large scale projects from master planning for architectural projects, to commercial and residential interior design projects in HK, mainland China and overseas including retail identity development for renowned brands such as Nespresso, Emperor Jewllery, Chow Sang Sang, Hong Kong Jockey Club and Bossini etc. Some of those projects, Emperor Jewllery, Just Gold etc., have received Honorable Mentioned Award from International Design Award (IDA) in the USA, as well as Successful Design Award in Shanghai.

In addition to professional practice, Kelvin also invests his time in social services and has led charity projects across Hong Kong and Mainland China. He is the Assistant Governor (Area 2) of Rotary Club and the Past President of Rotary Club of Hong Kong.

Tommy is the brand designer/consultant for the generation renowned for his "Black Humor" and "Audacious Visual" designs. Spanning Hong Kong, China, Japan, and Asia, he is one of the few designers to have penetrated the international market. His design philosophy is to be able to create influential design in the market in order to experience the value of the designer. Graduated from the School of Design in the Hong Kong Polytechnic University, received over 600 awards.

Tommy invites by Hong Kong Heritage Museum to organise his solo exhibition –【Project‧Objects‧Play Tommy Li P.O.P. Design Show】in 2018. His 20 years solo exhibition – From Hong Kong (covering an area of 15,000 square feet), Chengdu, Suzhou, Beijing to Shenzhen from 2010 to 2015.

"New Weekly" collaborated with "Design 360" and "life style academy" selected Tommy as one of the top 20 China’s most powerful designer appealing to market (graphic design). [Rebranding X Consumption Jungle] published in 2012, this is the best seller of brand design text books in China. Tommy Li Design Workshop was selected by "Chinabico.com" to be one of the best top 10 Branding Company in China.

He has become a member of AGI (Alliance Graphique Internationale — a globally renowned alliance of graphic artist and designers) since 2005. Over the years, he is the judge of international competitions. Such as iF Design, D & AD Award, Global Design Award, Hong Kong International Poster Triennial, Golden Pin Design Award, etc.

Tommy Li has brought remarkable success to his major clients included Hang Seng Bank, MTR Corporation, Maxim’s Caterers, Chow Sang Sang Holdings International Ltd, Taetea Group, Dairy Farm Group (First Choice), Honeymoon Dessert, Ying Kee Tea House, HKPC, Shanghai Watch and etc.

Mr. Lam is the General Manager responsible for the creative design and development of jewellery products. He has almost 20 years of experience in the jewellery industry, specializing in jewellery design and strategic product innovation. Mr. Lam was awarded Hong Kong Ten Outstanding Designer Award and was conferred Fellowship and Chartered Manager by the Canadian Chartered Institute of Business Administration. 

Apart from leading the design team in creating innovative value, Mr. Lam has also been actively engaged in a research project titled "Ancient Chinese Gold Techniques" in collaboration with the Art Museum - the Chinese University of Hong Kong in recent years. This project explores the context and evolution of Chinese gold culture through the integration of historical humanities, artifact analysis, and restoration experiments. Additionally, he organizes exhibitions, seminars, and workshops to promote the preservation and dissemination of gold culture to the industry, academia, and the public. 

Dr. Charles Chan, the Founder and Director of TUNBOW Group, has over 40 years' experience in the business of manufacturing and sales of home electrical appliances since the establishment of the Group in 1994. Through continuous evolution in technologies, innovation and application with vast ODM and OEM experience, Dr. Chan earned good reputation on the Group's products and mastered to start the promotion of its own brand.

Dr. Chan was awarded the "12th World Outstanding Chinese Award", conferred the Honorary Doctorate by Lansbridge University of New Brunswick, Canada in 2010 and presented with the "Asia Pacific Entrepreneurship Awards" in 2011 by virtue of his vast knowledge, profound experience and seniority in the industry, as well as the contribution to the society.

Mr. Leung has over 25 years of industrial design experience. He was the Design Director and had led multiple design and product development projects during his service period in several companies. In 2019, he founded his own design studio, Fai Design House, aiming to help SMEs and others develop creative and innovative products, and pursue design accolades.

Fai actively contributes his time in professional design community. He was the advisory committee member of The Hong Kong Exporters’ Association (2018-2020) and the judge of Hong Kong Smart Design Awards in 2020. He was also the preliminary judge for Hong Kong Awards for Industries (Consumer Product Design) (2017 and 2019) and Goldreed Industrial Design Award (2020). And now, he is the Project Convenor of ReMIX and dedicated to promote the state-of-the-art and professional practice of industrial design in local community.

Fai’s original designs have won over 100 local and international design awards, which include Red Dot Design Award, iF Design Award, Japan Good Design Award, German Design Award, German Promotional Gift Award (PGA), Award US Muse Design Award Gold Winner, A' Design Award, Asia Design Prize, K-Design Award Grand Prize, International Design Awards (IDA) , Taiwan Golden Pin Design Award, Taiwan Lite-On Awards, European Product Design Awards (EPDA), China Red Star Design Award, HK Designers Association Awards (HKDA Awards), HK Smart Design Awards (HKSDA), London International Creative Competition (LICC) and the NY Product Design Awards, etc.

Ball Cheung has over a decade of experience in product design field. He used to be the design manager of a creative brand under a Hong Kong listed company and won many local design awards.

Cheung is currently the founder of Sapiens Design and the president of the Industrial Designers Society of Hong Kong (IDSHK). 

Cheung’s interests include Hong Kong culture, traditional craftmanship, innovative technology, and ecology; he dedicated in responding society with creative design. Cheung believes good design is not confined to a particular style – it is all about a fine balance between every component with different material, people, and things.

With over 15 years of dedication to the LOG-ON business, Mr. Alvin Ma has played a central role in shaping its growth and identity. Beginning his journey as a buyer, he was instrumental in establishing diverse and successful product categories, ranging from photography to IP character merchandise, promotions, and innovative gadgets. His vision and ability to anticipate consumer needs have consistently strengthened the brand’s market presence. Today, as Head of the LOG-ON store brand, Mr. Alvin Ma oversees the entire business, driving strategy and innovation across the group. His proven expertise in product sourcing and retail market insights ensures that he continues to deliver meaningful contributions to every initiative he undertakes.